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Digital Marketing Strategy for Services
For this discussion, choose a service with which you are familiar (that is, dry cleaning, car wash, delivery service, et cetera).
Explain which digital media marketing tools you would use for this service and how you would use those tools.
Discuss how marketing a service like this differs from marketing a tangible product in terms of credence, perishability, and variability. Hint: Be sure to define all terms as you discuss them.
Define and support your statements with academic research.